Hulu - Pen15 Season 2B

Agency: Unfold

Role: Senior Copywriter

What a joy to work on one of my favorite TV shows of all time! 
That’s why I wanted to ensure that the great platonic love that Maya and Anna share was celebrated throughout this campaign. All of these paid and organic concepts were ideated and created with that goal in mind, while also taking into consideration that the darker themes in Season 2B would allow us to connect with fans on a deeper level than ever before. So, we creatively utilized specific scenes that would age up the show and re-engage fans while leaning into the relatable challenges that they face.